Overview:
JNP Merchandising partnered with Herbalife Nutrition to bring the Desert Smash event to life with customized branded apparel and activation items. Desert Smash is an iconic annual tennis event that fuses Hollywood celebrities with professional athletes—and now, even includes pickleball. This year’s activation called for high-performance gear that looked sharp and matched the elite energy of the event.
Objective:
Create branded apparel for athletes, staff, and event attendees that looked great on and off the court. We also supported Herbalife’s hydration station with custom uniforms and display items to elevate the overall brand presence.
Solution:
JNP delivered a full apparel kit featuring branded athletic tanks, polos, visors, tees, and shorts. We also coordinated with Herbalife’s booth team to supply sleek polos for staff and brand-aligned presentation materials. All items were delivered on time, even under tight production windows.
Results:
The Herbalife brand stood out confidently across every touchpoint—whether it was on the court, at the drink station, or in social media coverage. The gear enhanced Herbalife’s presence at one of the most anticipated tennis events of the year.
Key Features:
- Custom athletic apparel for both men and women
- Embroidered visors and polos
- Full coordination with booth staff for drink station uniforms
- Apparel aligned with Herbalife’s brand standards
