Objective
To elevate the VIP experience during the Men’s and Women’s Big Ten Basketball Championships in Indianapolis by producing high-end keepsake merchandise for the 1896 Club suite.
Solution
JNP Merchandising designed and customized premium glassware, notebooks, and event gifts that aligned with the upscale tone of the club and the energy of the tournament. Every item was carefully branded with the 1896 Club identity to create a memorable and collectible guest experience.
Result
Guests were thrilled with the exclusive branded items, and the suite buzzed with team pride and community vibes. JNP helped the Big Ten network amplify the luxury and exclusivity of their top-tier hospitality offering.
Key Features
- Custom engraved whiskey and champagne glasses
- Branded mini basketballs and notebooks
- On-site setup and display coordination
- High-visibility exposure during nationally broadcasted games