Lauren Sacks Corton is Chief Operating Officer at JNP Merchandising Inc., responsible for the overall operations of the company as well as marketing programs, brand management, and client relations. Prior to coming to JNP Merchandising Inc., in 2011, Lauren worked 17 + years in the Print & Promotional Marketing Industry where she was responsible for acquiring new clients, corporate branding, & increasing company image. Lauren worked in strategic business development and marketing at several companies where she helped bring brand awareness to the public. Lauren helped launch JNP Merchandising in 2011 along with owner/CEO Jeff Pofsky. Lauren currently runs all the day to day operations at JNP Merchandising Inc., from sourcing to project management, to sales support, and everything in between.
Lauren’s greatest strengths are her organizational skills, creativity, drive and leadership. She thrives on challenges, particularly those that expand the company’s reach. Her most recent project involved a strategic partnership with a major global apparel brand to bring co-branding to one of the top three television networks.
Lauren’s diverse career background has helped her learn marketing in a variety of industries from television to sports to apparel.
In 2004 Lauren successfully launched a patented product into the marketplace. She secured the manufacturer-distributor as well as a license agreement with a top apparel brand. She was responsible for all the marketing, securing several national television spots in which she made on-camera appearances to demonstrate her product.
Lauren attended the University of Colorado at Boulder from 1986-1990 where she was a competitive Freestyle skier for the Winter Park Freestyle Team at the National level. She is a sports and fitness enthusiast who holds a black belt in Tae Kwon Do, was an instructor for Billy Blanks (Tae Bo) and has completed several marathons including NYC. Lauren continues to run everyday and practices a healthy lifestyle. Lauren lives in Calabasas, CA with her twin daughters.