AHA Heart Day Merchandise Case Study

Introduction: At JNP Merchandising, we believe in the power of merchandise to create positive change and make a difference in people’s lives. When we had the opportunity to collaborate with the American Heart Association (AHA) for Heart Day, we knew we wanted to create something special that would not only raise awareness but also contribute to a meaningful cause. This case study delves into our journey of designing and producing heart plush toys for AHA’s Heart Day campaign, a project that warmed hearts while supporting a vital cause.

Background: Heart Day, an annual event organized by the American Heart Association, is dedicated to raising awareness about cardiovascular health and the importance of leading heart-healthy lives. To support this cause, JNP Merchandising partnered with AHA to create merchandise that would capture the essence of the event and encourage donations towards lifesaving heart research.

The Idea: Our team brainstormed various merchandise ideas, but one concept stood out – heart plush toys. These soft, huggable toys not only symbolized the theme of the event but also had the potential to become cherished keepsakes. The plush toys would serve as a reminder of the importance of heart health and the significance of supporting AHA’s initiatives.

Design and Production: With the idea in place, our designers got to work. We created a heart plush toy design that was not only adorable but also carried a strong message. The plush toys featured the iconic AHA logo and a pocket on the front with a message encouraging donations. Each plush toy was made with high-quality materials to ensure durability and cuddliness.

Fundraising Integration: To maximize the impact of the heart plush toys, we integrated a seamless donation process. Each toy had a QR code on the donation pocket that led directly to AHA’s fundraising campaign for heart research, spearheaded by Jeff, a passionate advocate for heart health.

Launch and Impact: The heart plush toys were launched just in time for Heart Day, and the response was overwhelming. Supporters of AHA eagerly embraced the plush toys as a symbol of their commitment to heart health. The QR code donation link made it easy for individuals to contribute to Jeff’s campaign, and the plush toys became conversation starters, allowing people to share their personal stories and connections to heart health.


  • Raised substantial funds for AHA’s heart research campaign.
  • Increased awareness about cardiovascular health and the importance of supporting AHA’s initiatives.
  • The heart plush toys became cherished mementos, reminding people to prioritize heart health in their daily lives.

Conclusion: The AHA Heart Day merchandise project was a heartwarming success that exemplified the impact of combining creative merchandise with a meaningful cause. It showcased how a simple yet thoughtful item like a plush toy could become a symbol of support and inspiration for a cause as vital as heart health. At JNP Merchandising, we’re proud to have been part of this project and look forward to future collaborations that make a difference in the world.

Join us in creating merchandise that matters, and let’s make a positive impact together.

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