Custom Merchandise for FOX’s “Universal Basic Guys” Promotional Campaign

JNP Merchandising partnered with FOX to create a series of branded items for their promotional campaign of the show “Universal Basic Guys.” This project involved multiple products, each designed to capture the essence of the show with a playful hotdog motif. Our creative team produced custom cups, hats, bucket hats, and even branded kitchen appliances to create a cohesive and memorable experience for the promotional rollout.

Objective:
FOX needed a collection of custom-branded merchandise to promote “Universal Basic Guys” in a unique and visually cohesive way. The goal was to create merchandise that resonated with the show’s playful branding and appealed to the audience.

Solution:
Our JNP team designed and manufactured a series of branded items, including hotdog-themed plastic cups, hats, bucket hats, and custom wraps for kitchen appliances. We emphasized fun, bold graphics to mirror the light-hearted nature of the show. Each item was customized with key elements from the show’s branding, ensuring a consistent visual theme throughout.

Result:
The branded items were delivered on schedule and used for both promotional events and media campaigns. The playful and distinctive designs caught the attention of the target audience, successfully enhancing brand recognition and boosting excitement for the show.

Key Features:

• Branded Plastic Cups: Custom printed with the show logo and hotdog motif, suitable for events and giveaways.
• Themed Kitchen Appliance Wraps: High-quality vinyl wraps for appliances, bringing a unique visual experience to promotional setups.
• Custom Hats and Bucket Hats: Playful designs that reflect the fun vibe of the show, crafted from high-quality materials for comfortable wear.