Posted on May 24, 2023

The Ultimate Guide to Choosing the Best Promotional Gifts & Kits for Events

Est. Reading: 8 minutes
Last Updated: August 6th, 2023
By: JNP Merch
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Welcome to JNP Merchandising’s promotional products guide where we bring you the ultimate guide to choosing the best promotional gifts and kits for events.

Did you know that according to a recent study, 83% of people are more likely to do business with a company that has given them a promotional item? That's right, promotional products are a great way to leave a lasting impression and build brand recognition with your potential customers.

In fact, promotional products have been proven to be one of the most cost-effective marketing strategies available. According to a study by the Promotional Products Association International (PPAI), promotional products have a lower cost-per-impression (CPI) than other forms of advertising such as TV, radio, and print ads.

This means that unique promotional products are a great investment for businesses looking to maximize their marketing budgets.

But with so many options out there, it can be difficult to choose the right promotional gifts and kits for your event. That's why our guide will provide you with expert tips and ideas to help you make the most impact with your promotional products at events.

So whether you're hosting a trade show, conference, or other promotional event, our guide will help you choose the best promotional gifts and kits to make your event stand out in a crowded marketplace.

What are Promotional Gifts & Kits and Why Do They Matter?

Promotional products, also known as promotional merchandise or custom promotional items, are products that are imprinted with a company's name, logo, or message and are used to promote the brand. Promotional products can range from simple items like pens and keychains to more elaborate gifts like bags, tech accessories, and apparel.

Promotional products have been around for decades, and they continue to be a popular marketing tool for businesses of all sizes. So why do promotional products matter, and why should businesses invest in them?

Here are a few key reasons:

  1. Brand recognition: Promotional products are a great way to increase brand recognition and awareness. By giving out items with your company's name and logo on them, you're essentially turning your customers into walking billboards for your brand. This can be especially effective at events where there are a lot of people, as your brand will be visible to a large audience.
  2. Customer loyalty: Giving out promotional products at events can also help to build customer loyalty. People appreciate getting something for free, and if the item is useful or unique, they're more likely to remember your brand and do business with you in the future.
  3. Cost-effective marketing: As I mentioned earlier, promotional products have a lower cost-per-impression than other forms of advertising. This means that they can be a cost-effective way to promote your brand and get your message out to a large audience.
  4. Memorable experiences: Finally, promotional products can help to create memorable experiences for your customers. If you give out unique or high-quality items at your events, people will remember your brand and the positive experience they had with you. This can lead to word-of-mouth referrals and repeat business.

In summary, promotional gifts and kits are an effective marketing tool for businesses looking to increase brand recognition, build customer loyalty, and create memorable experiences for their customers.

By investing in custom promotional items for your next event, you can make a lasting impression and stand out in a crowded marketplace.

Tactics to Get Maximum Impact from Your Promotional Products at Events

Promotional products, corporate gifts, branded merchandise, and promotional kits are all great ways to create a lasting impression on potential customers at events. However, it's important to have a strategy in place to get maximum impact from your promotional products.

Here are a few tactics to help you make the most of your event giveaways:

  1. Choose the right products: The first step in getting maximum impact from your promotional products is choosing the right items to give away. Consider your target audience, the event you're attending, and your brand's message when selecting products. Choose items that are useful, unique, and relevant to your brand.
  2. Make it memorable: To stand out in a crowded marketplace, you need to make your promotional products memorable. Consider customizing your items with your brand's colors, logo, and messaging. You can also add a unique twist to your products, such as a clever tagline or a fun design.
  3. Use them strategically: Don't just hand out your promotional products randomly. Use them strategically to create a buzz around your brand. For example, you can offer a free gift with a purchase, hold a contest or raffle, or give out products to people who sign up for your newsletter.
  4. Display them effectively: Make sure your promotional products are displayed prominently at your booth or event space. Use creative displays, such as a branded tablecloth or custom signage, to attract people's attention. Consider using a branded backdrop or banner to create a cohesive look for your booth.
  5. Follow up with recipients: After the event, follow up with the recipients of your promotional products. Send a thank you note or email, and offer them a special promotion or discount to encourage them to do business with you.

Pretty much, by choosing the right products, making them memorable, using them strategically, displaying them effectively, and following up with recipients, you can get maximum impact from your promotional products at events.

These tactics can help you create a lasting impression on potential customers and stand out in a crowded marketplace.

Unique Promotional Gift Ideas To Make Your Event Stand Out in a Crowded Marketplace

When it comes to making your event stand out in a crowded marketplace, choosing the best promotional gifts is key.

Here are some promotional gift ideas to help you make a lasting impression on potential customers:

  1. Tech accessories: Tech accessories are always popular promotional gifts, as they're useful and practical. Consider giving away branded phone cases, power banks, USB drives, or earbuds.
  2. Apparel: Branded apparel can help to create a cohesive look for your booth or event space, while also giving potential customers something they can wear and use in their everyday lives. Consider giving away t-shirts, hats, or jackets with your brand's logo.
  3. Drinkware: Branded drinkware is a practical and popular promotional gift. Consider giving away branded water bottles, coffee mugs, or tumblers.
  4. Personalized gifts: Personalized gifts can make a big impact on potential customers, as they show that you've taken the time to create something special just for them. Consider personalized items like custom keychains, engraved pens, or monogrammed bags.
  5. Food and beverage: Food and beverage items are always popular at events, and they can also be a great way to showcase your brand. Consider giving away branded snacks, candy, or even custom-labeled bottles of water.
  6. Environmental gifts: Sustainable and environmentally friendly promotional products are gaining popularity and for good reason. Consider giving away items like reusable shopping bags, bamboo utensils, or recycled notebooks.

Choosing the best promotional gifts for your event can help you stand out in a crowded marketplace and create a lasting impression on potential customers.

But how exactly can you use promotional products effectively?

Firstly, it's important to define your objectives. Determine what you want to achieve with your promotional products, whether it's increasing brand awareness, generating leads, or fostering customer loyalty. This will help you choose the right items and tailor your messaging accordingly.

Secondly, consider the timing and distribution of your promotional products. Strategically plan when and where to distribute them for maximum visibility and engagement. Whether it's during registration, as part of a contest or game, or as a token of appreciation after a meeting, the right timing can make a significant impact.

Thirdly, ensure that your promotional products align with your brand and resonate with your target audience. Choose items that are relevant, useful, and reflective of your brand's values. Personalization can also enhance their effectiveness, making recipients feel valued and appreciated.

Lastly, follow up with recipients after the event. Use the opportunity to strengthen connections, express gratitude, and provide further information about your products or services. This ongoing engagement helps to solidify the impact of your promotional products and keeps your brand top of mind.

If you start incorporating these strategies into your promotional product planning, you can effectively leverage their power to boost brand recognition, foster customer loyalty, and drive business growth.

By considering tech accessories, apparel, drinkware, personalized gifts, food and beverage, and environmental gifts, you can find the perfect promotional products to represent your brand at your next event.

5 Tips for Choosing the Best Promotional Gifts & Kits for Your Event

Choosing the right promotional gifts and kits for your event can be a daunting task, but it's important to get it right in order to make a lasting impression on potential customers.

Here are 5 tips to help you choose the best promotional gifts and kits for your event:

  1. Consider your target audience: The first step in choosing the right promotional gifts is to consider your target audience. Think about their demographics, interests, and needs. This will help you choose products that are relevant and useful to them.
  2. Choose unique items: To stand out in a crowded marketplace, it's important to choose unique promotional gifts. Consider items that are innovative or have a creative twist, such as a custom puzzle, a personalized candle, or a branded plant.
  3. Keep your brand in mind: When selecting promotional gifts, it's important to keep your brand in mind. Choose items that align with your brand's message and personality. This will help to create a cohesive look for your booth or event space.
  4. Consider the event: The type of event you're attending should also influence your choice of promotional gifts. Consider the size of the event, the location, and the type of attendees. This will help you choose products that are appropriate for the occasion.
  5. Think beyond the event: While it's important to choose promotional gifts that are relevant to the event, it's also important to think beyond the event. Choose items that potential customers can use in their everyday lives, such as a branded notebook or a reusable water bottle. This will help to ensure that your brand stays top of mind long after the event is over.

To select the most fitting promotional gifts and kits for your event, it's important to have a clear understanding of your target audience, opt for one-of-a-kind items, stay true to your brand identity, take into account the nature of the occasion, and take a forward-thinking approach.

These tips will help you create a lasting impression on potential customers and stand out in a crowded marketplace.

Start Planning your Event with Unique Promotional Gifts & Kits Today!

In conclusion, promotional gifts and kits are an effective way to make a lasting impression on potential customers at events. By choosing the right promotional products and employing tactics to get maximum impact from them, you can help your brand stand out in a crowded marketplace.

When selecting promotional gifts, it's important to consider your target audience, choose unique items, keep your brand in mind, consider the event, and think beyond the event. These factors will help you select promotional gifts that align with your brand's message and resonate with potential customers.

Whether you're attending a trade show, conference, or another event, promotional gifts, and kits are a great way to increase brand visibility, generate leads, and create a memorable experience for potential customers. So start planning your next event with unique promotional gifts and kits today, and see the positive impact they can have on your brand's success.

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