Posted on May 26, 2023

How Promotional Swag Can Help Your Summer Marketing Campaigns Stand Out

Est. Reading: 7 minutes
Last Updated: May 26th, 2023
By: JNP Merch
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Summer is finally here, and with it comes the opportunity to heat up your marketing game with some sizzling promotional summer swag.

In fact, did you know that 8 out of 10 consumers own at least one promotional product, and more than half of them use those items at least once a week?

That's right, promotional products are not only effective at promoting brand recognition but also have staying power. With that in mind, it's time to start thinking about how you can incorporate custom swag into your summer marketing campaigns to stand out from the crowd.

So, grab your sunscreen, and let's dive into the world of summer swag!

What is Summer Swag and How Does It Benefit Your Brand?

Summer swag, also known as promotional products or marketing swag, refers to the branded merchandise that companies give away to promote their brand and increase brand recognition.

Summer swag can come in many forms, including t-shirts, hats, water bottles, sunglasses, and beach towels. These items are typically customized with a company logo or design to make them unique and memorable.

But what makes summer swag so beneficial for your brand?

Well, for one, it's a tangible way to connect with your target audience. When people receive free merchandise, they feel appreciated and valued, which can create a positive association with your brand.

Additionally, summer swag can increase brand awareness by getting your logo and message in front of more people.

For example, if someone wears your branded t-shirt to the beach or a music festival, they are essentially becoming a walking billboard for your brand.

Summer swag can also help to create a sense of community and excitement around your brand. Custom swag bags, for instance, can be filled with multiple branded items and given out at events or to loyal customers.

This not only shows your appreciation but also creates a sense of exclusivity and excitement around your brand.

Moreover, summer swag can be a cost-effective way to market your brand. Compared to other forms of advertising, such as TV commercials or billboards, promotional products have a much longer shelf life and can be more targeted toward specific audiences.

This means that your investment in summer swag can provide a high return on investment, especially if you choose items that align with your brand and target audience.

Pretty much, Summer swag is a fun and effective way to promote your brand and make a lasting impression on your target audience. With so many customizable options available, the possibilities are endless.

So, it's time to start thinking about how you can incorporate summer swag into your marketing strategy and make a splash this season.

5 Creative Ways to Incorporate Custom Swag Into Your Summer Marketing Strategy

Summer is a season of fun and excitement, and incorporating custom swag into your marketing strategy can make your brand a part of that experience. Here are 5 creative ways to use promotional products for summer events, as well as summer gifts for customers:

  1. Host a summer-themed giveaway: Summer-themed giveaways are a great way to engage your audience and create buzz around your brand. Consider giving away custom beach towels, sunglasses, or water bottles with your brand logo on them. Encourage social media engagement by asking customers to post photos of themselves using the items and tagging your brand.
  2. Sponsor a summer event: Sponsoring a summer event can be an excellent way to get your brand in front of a large audience. Consider providing custom swag bags to event attendees, filled with branded items like hats, sunscreen, and reusable bags.
  3. Partner with influencers: Partnering with influencers can help increase the reach of your summer marketing campaigns. Consider sending custom swag bags to influencers with a large following in your industry. Encourage them to post photos and tag your brand on social media to increase brand awareness.
  4. Create a loyalty program: Rewarding loyal customers with custom swag can be a great way to show your appreciation and increase brand loyalty. Consider offering a summer gift to customers who make a purchase or refer a friend to your business.
  5. Give away branded items with a purchase: Encourage sales by offering a free branded item with a purchase. Consider offering custom water bottles, hats, or sunglasses with a purchase during the summer months. This can help to create a sense of exclusivity and excitement around your brand.

incorporating custom swag into your summer marketing strategy can be a fun and creative way to increase brand awareness, engagement, and loyalty.

By leveraging these ideas, you can make your brand a part of the summer fun and stand out from the competition.

Choosing the Right Promotional Products To Help Make a Lasting Impression

When it comes to promotional products, choosing the right item can make all the difference in creating a lasting impression for your brand. Whether you're planning branded giveaways for events, customized items for promotions, or personalized swag bags, it's important to select items that align with your brand values and are useful and memorable for your customers.

In fact, a study by the Advertising Specialty Institute found that 85% of people remembered the advertiser who gave them a promotional item, and 58% of them kept the item for at least a year.

This demonstrates the importance of selecting the right promotional products that will make a lasting impact on your target audience.

One successful example of a promotional product that made a lasting impression in modern history is the Nike "Livestrong" yellow wristband.

In 2004, Nike partnered with the Lance Armstrong Foundation to create these wristbands as a way to raise money for cancer research. The wristbands became an instant hit, with celebrities, athletes, and the general public wearing them as a symbol of support. The wristbands not only raised millions of dollars for cancer research but also helped to increase brand recognition for Nike.

When choosing the right promotional products for your brand, it's important to consider your target audience and what they will find useful and memorable.

For instance, if your brand is geared toward fitness enthusiasts, customized water bottles or gym towels could be an excellent choice. If you're targeting tech-savvy individuals, branded phone cases or portable chargers could be a hit.

It's also essential to consider the quality of the product you choose. Your promotional items are a reflection of your brand, so you want to ensure that they are of high quality and will last. This can help to create a positive association with your brand and encourage repeat business.

Overall, choosing the right promotional products can make a significant impact on your brand's visibility and recognition. By selecting items that align with your brand values and are useful and memorable for your target audience, you can create a lasting impression that will keep your brand top of mind.

Remember to consider the quality of the products you choose, and don't be afraid to get creative with your selections.

Tips For Maximizing the Impact of Summer Swag in Your Marketing Campaigns

While choosing the right promotional products is crucial, it's equally important to use them effectively to maximize their impact on your marketing campaigns. Here are some tips for using custom swag effectively and creating memorable branded experiences for your customers.

  1. Incorporate your brand message: Your promotional products should align with your brand message and values. Make sure to incorporate your brand colors, logos, and slogans on the items you choose. This will help to reinforce brand recognition and create a cohesive experience for your customers.
  2. Choose items that are relevant to your audience: Consider your target audience and what items they would find useful and memorable. For example, if you're targeting beachgoers, custom towels or sunscreen would be a practical and appreciated choice.
  3. Create a unique experience: Instead of simply handing out swag, consider creating a unique experience for your customers. For example, you could create a branded photo booth or have a spin-to-win game where customers can win custom items.
  4. Use social media: Encourage customers to share photos of themselves using your custom swag on social media using a branded hashtag. This will help to increase brand visibility and create a buzz around your promotional items.
  5. Offer exclusive items: Consider creating limited edition or exclusive items for your most loyal customers or those who make a purchase during a specific time frame. This can help to create a sense of exclusivity and increase brand loyalty.

One successful example of maximizing the impact of summer swag is Red Bull's Flugtag event. Red Bull created custom swag bags filled with branded items such as sunglasses, hats, and t-shirts, and handed them out to attendees. However, they didn't simply hand out the bags, they created an experience where attendees had to compete in a homemade flying machine competition.

This created a unique and memorable experience for attendees and increased brand recognition for Red Bull.

How to Choose The Best Promotional Items For Your Target Audience?

In today's competitive market, it's more important than ever to stand out from the crowd and make a lasting impression on your customers. Unique promotional items are an excellent way to achieve this goal.

By offering custom swag that aligns with your brand message and values, you can create a memorable branded experience that sets you apart from your competitors.

One benefit of using unique promotional items is that they can increase brand recognition and loyalty. When customers receive an item that is both practical and memorable, they are more likely to remember your brand and return for future purchases.

Additionally, customers are more likely to recommend your brand to others when they receive a unique and thoughtful promotional item.

Another benefit of using unique promotional items is that they can help to create a positive brand image.

By offering high-quality and unique items, you can demonstrate that you care about your customers and their needs. This can help to build trust and credibility with your audience, which can lead to increased sales and customer loyalty.

In order to choose the best promotional items for your target audience, it's important to consider their needs and preferences. What items would they find useful and memorable? What types of events or activities do they enjoy?

By answering these questions, you can choose promotional items that are relevant and engaging for your audience.

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