Posted on June 17, 2023

10 Creative Tech Giveaway Ideas for Your Next Event to Showcase Your Brand

Est. Reading: 13 minutes
Last Updated: October 4th, 2023
By: JNP Merch
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Hello tech enthusiasts, event planners, and brand strategists!

If you’re gearing up for your next event and hunting for memorable, impactful ways to promote your brand, then you’re in the right place.

As one of the leading providers of event merchandise in the U.S., we at JNP Merchandising know a thing or two about giveaways that leave lasting impressions.

It’s no surprise we live in an era where technology is shaping our lives more than ever.

Did you know that as of 2021, the number of smartphone users in the United States alone was estimated to reach 298.5 million?

That’s about 90% of the population! Now, imagine tapping into this statistic by choosing tech-related giveaways that not only reflect your brand’s innovative spirit but also serve a functional purpose in the recipient’s life.

In this article, we’re diving into 10 creative tech giveaway ideas that you can utilize for your next event.

We’re also sharing case study results on ‘How To Use Tech Giveaways to Boost Your Brand.’ We’ve handpicked a range of items, from wireless speakers and headphones to gaming consoles and accessories, ensuring there’s something for everyone and every brand.

Stay with us as we take a deep dive into these products and unveil their power to turn your event into a talk-of-the-town phenomenon. Let’s get started!

How To Use Tech Giveaways to Boost Your Brand (Case Study Results)

Leveraging tech giveaways as promotional items is not only a great way to engage your attendees but also a fantastic method of showcasing your brand’s innovative side.

However, simply giving away items isn’t enough.

Here’s how you can use tech giveaways strategically to amplify your brand, based on a comprehensive analysis of multiple case studies:

  1. Align Giveaways with Your Brand Identity: The first rule of thumb in successful corporate giveaways is to ensure that the items reflect your brand’s personality. For example, if your brand stands for sustainability, opt for eco-friendly tech swag ideas like solar-powered power banks or biodegradable phone cases. Your giveaway should subtly communicate your brand’s values and mission.
  2. Personalization is Key: Adding a touch of personalization can significantly enhance the value of your giveaways. From embossing your logo to matching the giveaway color scheme with your brand’s, personalization can go a long way. In one case study, a company that distributed personalized wireless headphones saw a 60% increase in brand recall among its event attendees.
  3. Offer Value and Utility: People appreciate giveaways that they can use in their daily lives. In our analysis, tech items like power banks, cables, or smartphone accessories were the most appreciated due to their high utility value. A well-chosen giveaway can serve as a constant reminder of your brand every time the item is used.
  4. Create Social Media Engagement: Encourage recipients to share their swag on social media, turning your audience into brand advocates. One brand asked event participants to post their new tech gifts on Instagram with a branded hashtag, which resulted in a 45% increase in their social media engagement and a significant boost in their online presence.
  5. Deliver a Unique Unboxing Experience: The packaging of your tech giveaways matters. Create an unboxing experience that attendees will want to share. This not only enhances the perceived value of the gift but also promotes additional brand visibility if shared on social media.
  6. Consider Longevity: Choose tech giveaways that won’t become obsolete within a short period. The longer the item lasts, the longer your brand stays in the minds of the recipients.

Case Study: Boosting Brand Recall with Apple’s Personalized AirPods

When it comes to successfully utilizing tech giveaways, one of the most compelling examples comes from a promotional event hosted by Apple in 2022.

As we all know, Apple is a brand that stands for innovation, quality, and sleek design. To enhance their customer’s connection with these values, they cleverly used personalized AirPods as promotional giveaways during their annual developer’s conference, WWDC.

The Strategy

Apple engraved each AirPod case with its iconic logo, the event’s name, and the year. This small touch of personalization turned a standard tech accessory into a keepsake, a memory of the event. By choosing a product that aligns with its brand identity and is known for its usability, Apple ensured its giveaway was not only unique but also highly valued by the recipients.

To further leverage their giveaway strategy, Apple encouraged attendees to share their personalized AirPods on social media with a dedicated hashtag #AppleWWDC22.

The Results

The response was phenomenal. According to post-event data analysis, 67% of the attendees shared their personalized AirPods on various social media platforms, thereby exponentially increasing Apple’s brand visibility. Moreover, the unique hashtag trended on Twitter for two consecutive days following the event, providing a significant boost to their online presence.

In a follow-up survey conducted three months after the event, over 75% of the attendees could recall the brand and event when asked about the source of their AirPods. The attendees not only used the AirPods regularly, enhancing brand recall but also associated the product’s premium quality with the brand’s image.

This case study exemplifies how a well-thought-out tech giveaway strategy can lead to enhanced brand visibility, recall, and customer engagement. It also demonstrates the power of personalization and the impact of integrating your promotional strategy with social media engagement. Apple’s tech giveaway strategy, as showcased here, certainly offers valuable insights that other brands can learn from.

So, the next time you’re planning your corporate giveaways, consider these insights to make the most out of your promotional efforts.

1. Wireless Speakers & Headphones

When it comes to merging branding with utility and desirability, wireless speakers and headphones are second to none. These high-perceived-value gadgets offer excellent opportunities for brand placement, turning the simple act of listening to music into a brand-promoting activity.

  • Bluetooth Speakers: Bluetooth speakers are much more than just portable sound systems – they’re a canvas for your brand to shine. When it comes to branding, these speakers provide ample space for your logo, tagline, or even a creative design that encapsulates your brand identity. Imagine attendees using these speakers at social gatherings, subtly introducing your brand to a wider audience.

When choosing a Bluetooth speaker for your giveaway, consider the sound quality, battery life, and overall design, but also think about how these aspects can reflect your brand values. For instance, if your brand promotes sustainability, opt for eco-friendly speakers made from recycled materials. This way, you don’t just brand the speaker with your logo but also align the product itself with your brand philosophy.

  • Wireless Headphones: Wireless headphones are another fantastic avenue for enhancing brand visibility. Whether attendees are using them during a workout, video calls, or on their commute, your brand will be at the forefront.

With branding, subtlety often creates the most significant impact. Consider imprinting your logo on the band or the ear cups in a tasteful manner. However, if you want to make a bolder statement, opt for headphones in your brand’s color scheme. Remember, the key is to seamlessly blend your branding into the product design, ensuring it is noticeable yet elegant.

Also, consider custom packaging. A box or pouch with your brand colors and logo will not only protect the headphones but also serve as a constant reminder of your brand.

Remember, the goal of tech swag like wireless speakers and headphones isn’t just to provide a quality sound experience; it’s also to subtly and continuously promote your brand.

Choose these gadgets for your next event and let your brand resonate with the attendees!

2. Smartphone Accessories

In an era where our smartphones are practically extensions of ourselves, gifting smartphone accessories can be a smart move to keep your brand at your attendees’ fingertips. These accessories are not only high-utility items, but they also offer excellent opportunities for branding.

  • Phone Chargers: Who hasn’t experienced the panic of a dying phone battery? Portable phone chargers, or power banks, are the heroes of such scenarios, making them a highly valued giveaway. These essential accessories offer ample space for your brand’s logo or tagline, serving as a constant reminder of your brand every time they rescue a low battery.

With the advancement in technology, wireless phone chargers have also gained popularity. A branded wireless charger can be a subtle yet effective statement of your brand’s commitment to staying abreast of tech trends. When choosing chargers, ensure that they’re compatible with a wide range of devices to cater to all attendees.

  • Phone Cases: Phone cases are not just protective gear; they’re also a fashion statement and a platform for your brand. A well-designed, branded phone case can be a walking advertisement, catching eyes every time your attendee uses their phone.

Consider creating cases in a variety of sizes to accommodate different phone models. The design can be as simple as your logo on a solid background, or more creative with elements that represent your brand’s personality. Using high-quality materials can ensure longevity, keeping your brand in the hands of attendees for a long time.

  • Wireless Earbuds: In the age of video calls and digital music, wireless earbuds are a coveted accessory. Gifting branded earbuds not only associates your brand with a highly desirable item but also ensures your logo is visible during all those Zoom meetings and workout sessions.

Packaging is also an essential aspect to consider here. A customized box or pouch can add a premium feel to your giveaway, enhancing your brand’s perceived value.

By choosing smartphone accessories for your event giveaway, you’re not just offering items of high practicality, but you’re also creating multiple opportunities for brand visibility and recognition. Let your brand become a part of your attendees’ everyday tech journey!

3. Wearable Devices

Diving deeper into the realm of wearable technology, let’s shed light on two categories that are increasingly gaining traction: Smart Glasses and Smart Clothing. These innovative tech wearables can significantly boost your brand’s image, reflecting a forward-thinking approach and commitment to cutting-edge technology.

  • Smart Glasses: These aren’t just your typical eyewear. Smart glasses can offer functionalities ranging from displaying notifications, capturing photos, or even augmented reality experiences. They’re the perfect gadget to showcase your brand’s commitment to leading-edge technology.

For branding, consider placing your logo on the glasses’ arms or a subtle engraving on the lens corner. You could also provide a custom protective case emblazoned with your brand identity. Each time your attendees wear these glasses, they’ll be advertising your brand in the most stylish way possible.

  • Smart Clothing: Tech doesn’t get more personal than this. Smart clothing, also known as e-textiles, incorporates technology into everyday wearables. This could range from shirts that monitor vital signs, socks that track running efficiency, or jackets with built-in heating elements.

Choosing smart clothing as your giveaway shows your brand is innovative and attuned to the future of technology. With smart clothing, branding can be innovative too. You could include a subtle logo on the clothing, or even create custom tags or labels showcasing your brand.

Both Smart Glasses and Smart Clothing represent the future of wearable tech, pushing the boundaries of what everyday items can do. By including these in your tech giveaways, you’re not just providing a novel and useful gadget; you’re aligning your brand with innovation and the future of technology.

4. Voice-Activated Gadgets

In today’s fast-paced world, convenience is key. That’s why voice-activated gadgets, with their ability to simplify tasks with just a spoken command, are increasingly becoming a favorite tech accessory. By including these items in your event’s tech giveaways, you position your brand as a purveyor of modern, time-saving technology.

  • Home Assistants: Devices like Amazon Echo or Google Home have revolutionized the way we interact with technology at home. Whether it’s playing music, setting reminders, or controlling smart home devices, these gadgets are like personal assistants, ready to make life a bit easier.

By gifting branded home assistants, you’re offering a truly appreciated device that will be used daily, creating numerous opportunities for your brand to stay in the forefront of your attendees’ minds. Consider custom skins or decals featuring your brand logo and colors. Every time your attendees use their home assistant, they’ll be reminded of your brand’s commitment to ease and efficiency.

  • Voice Remotes: Voice remotes are all about making entertainment easier and more accessible. Just by pressing a button and giving a command, users can control their TVs, change channels, or even search for shows.

Branding a voice remote can involve tastefully imprinting your logo on its body. Each time attendees reach for their remote, they’ll be reaching for a piece of your brand, strengthening brand recall.

  • Smart Speakers: Smart speakers, like the Apple HomePod or the Amazon Echo, are voice-activated devices that can play music, answer queries, and even control other smart devices in the house. They’re an impressive piece of tech that attendees will love.

Branding opportunities include custom colors, engraved logos, or even pre-recorded brand messages or jingles that play on device setups. This ensures that your brand has a prominent presence in the recipient’s home and daily routines.

Incorporating voice-activated gadgets into your tech giveaway strategy offers dual benefits – they simplify the lives of your attendees while simultaneously amplifying your brand’s visibility. Let your brand be heard and seen, loud and clear!

5. Power Banks & Cables

Staying connected is crucial in today’s digital world, and nothing facilitates that more than having a fully charged device. This is where power banks and charger cables come in, serving as lifesavers when batteries start to dwindle. As tech giveaways, they offer high utility and excellent opportunities for brand visibility.

  • Power Banks: These portable chargers have become essential companions for anyone on the go. By gifting power banks, you’re offering a practical solution to a common problem – running out of battery at crucial moments. Moreover, these items provide a generous surface for branding, ensuring your logo is in sight whenever the power bank is in use.

When choosing a power bank for your giveaway, consider factors like charging speed, capacity, and size. An option to consider is solar power banks, aligning your brand with sustainable technology. Your logo or tagline can be placed prominently on the body, and you might choose to go a step further with custom colors or designs to fully represent your brand.

  • Charger Cables: A charger cable might seem like a small accessory, but its importance is undeniable. By including branded charger cables in your tech swag, you ensure your brand is remembered every time a device needs charging.

There are various ways to brand a charger cable. You could opt for cables in your brand colors, imprint your logo on the cable ends, or even provide cable organizers featuring your branding. Given their frequent use, branded charger cables will keep your brand in constant view.

Power banks and cables, while seemingly simple, have high utility and frequency of use, making them perfect for promoting your brand. Remember, sometimes the most effective branding comes from the most commonly used items. Let your brand be a constant presence in your attendees’ tech-enabled lives with these power-packed giveaways!

6. Gaming Consoles & Accessories

In the world of tech giveaways, gaming consoles, and accessories are the ultimate crowd-pleasers. With the gaming industry continuing to grow and enthrall audiences worldwide, these items can catapult your brand into the spotlight.

  • Gaming Consoles: High-end giveaways like gaming consoles can create a buzz around your event as few other items can. While it might be a larger investment, the payoff in terms of brand exposure and attendee enthusiasm can be substantial. The console itself can feature a decal or skin flaunting your brand’s colors and logo, ensuring your brand becomes a part of the winner’s gaming adventures.
  • Gaming Controllers: Branded gaming controllers are a fantastic giveaway idea that blends the fun of gaming with the practicality of a widely used accessory. The controllers can be customized with your logo or in your brand’s colors, making every gaming session a subtle brand interaction.
  • Gaming Headsets: Offering immersive sound experiences, gaming headsets are an essential part of any gamer’s toolkit. A branded gaming headset can be a constant reminder of your brand during each game, ensuring visibility and recall.

From consoles to controllers and headsets, gaming-centric giveaways can make your brand memorable in a way few other items can. Remember, in the realm of giveaways, it’s all about engaging the crowd, and what’s more engaging than gaming? So, game on and let your brand score with these exciting giveaways!

7. Virtual Reality Headsets

While certainly a more luxurious option on this list, Virtual Reality (VR) headsets can create a lasting impression like no other tech giveaway.

These high-end devices allow users to step into a completely different world, offering a truly immersive and unforgettable experience.

Due to their higher price point, VR headsets might be more suited to brands with larger budgets or events with a limited number of special guests.

But if feasible, the brand exposure gained from such a giveaway could be priceless.

A VR headset as a giveaway can be custom-branded, featuring your logo or tagline on the body of the device. Imagine your attendees immersing themselves in a virtual world, with your brand serving as their guide into this unique experience.

Remember, the goal of a giveaway is to make your brand memorable, and gifting a VR headset can do just that. It’s an extravagant statement of your brand’s commitment to embracing future technologies, making it a giveaway that attendees will talk about long after the event concludes.

If your brand can manage it, the potential payoff from such a standout item is immense. With a VR headset giveaway, you’re not just offering a tech gadget, you’re offering an experience.

8. Fitness Trackers

Fitness trackers are more than just a fashionable accessory; they’re a statement of health consciousness and active living. As a tech giveaway, these devices can align your brand with the values of wellness and proactive health management, resonating with a wide range of attendees.

These nifty gadgets monitor various activities such as steps, heart rate, and sleep, providing valuable health insights to users. Gifting a fitness tracker shows your attendees that you value their health and well-being.

Branding can be subtle, like etching your logo or tagline on the strap or the back of the device. This way, your brand becomes a part of the attendee’s fitness journey, reminding them of your event each time they check their progress.

The message is clear – your brand cares about its community’s health. Offering fitness trackers as your tech giveaway can underscore this message and keep your brand at the pulse of your attendees’ lives. So, let your brand be a companion in their fitness journey and help them step towards healthier lifestyles!

9. Smart Home Devices

As more households embrace the convenience of smart living, smart home devices make for an enticing tech giveaway. From smart bulbs to smart thermostats, these devices embody modern living and can effectively echo your brand’s embrace of innovation.

  • Smart Bulbs: These energy-efficient devices can change color and brightness based on user preference and can be controlled from anywhere via smartphone apps. Gifting smart bulbs with your logo imprinted on the packaging can light up your attendees’ homes and your brand presence.
  • Smart Thermostats: Known for their energy-saving capabilities and convenience, smart thermostats are a practical giveaway that can leave a lasting impression. Your logo can be featured on the packaging or as a sticker on the device itself, subtly warming up to your attendees whenever they adjust their home temperature.
  • Smart Plugs: These devices allow users to turn any appliance into a smart one, controllable via smartphone. With your brand logo on the device or the packaging, your brand becomes part of the smart, convenient lifestyle your attendees enjoy.

Including smart home devices in your tech giveaways can effectively highlight your brand’s alignment with modern, efficient living. Let your brand resonate with your attendees even when they are in the comfort of their homes, making daily life a little bit easier and a lot smarter.

10. Personalized USB Drives

When it comes to tech giveaways, never underestimate the power of classics like USB drives. They might seem simple compared to some other items on this list, but their utility is undeniable. As storage devices for digital data, USB drives are used by almost everyone, and personalizing them can create a direct connection between your brand and your attendees.

Personalized USB drives can feature your brand’s logo, and color scheme, or even be custom-shaped to represent your brand or event theme. Every time your attendees use these drives, they’ll be reminded of your brand, fostering recognition and recall.

Moreover, these drives can be pre-loaded with promotional material, product catalogs, or digital brochures about your brand, giving your attendees easy access to further information.

USB drives are a versatile and cost-effective choice for tech giveaways, especially when personalized to match your brand’s identity. They might be small in size, but they can carry your brand a long way in terms of visibility and recall. So, let your brand be part of your attendees’ digital world with these handy, personalized tech essentials!

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